Google+ … what value do you get froom using Google+?

I’ve been ‘on’ Google+ for a while now but it’s something I personally tend to dip in and out of. I’ve not yet found the daily value for my day-to-day but I’m willing to give it more of a chance! I’ve actually just registered to be part of a hangout with NASA (thank you Steve D) … will let you know how it goes!

For brands and businesses, if your demographic is skewed male and tech-minded then this is the happening place to be! I’ve read some good case studies of Google+ for phone companies and trades and B2B where the use of circles and hangouts can add a layer of depth to your online connections.

Here’s an infograph I came across from the Copyblogger site:
64 Google+ Content Strategies [Infographic]

Like this infographic? Grab a proven framework for content marketing that works from Copyblogger.

Balancing Online Activity with Offline Company

Although I am deeply in the  social media space in my day-to-day the vast majority of my friends and family who I spend time with offline are not. This was all too apparent when I was back home in Sydney for ten days over the Christmas and New Year break. But for me there is no contest in this situation.

My full attention will always be given to those with whom I am directly sharing communication with at that moment. This means if I am in the physical company of people then they will have my full attention. But if I choose to login to one of my many social networks then my attention will turn to those people.

Most of my friends and family are understanding of my Foursquare check-ins and occasional tweets when out and about with them – sometimes things are just too good not to share.

I am always interested to see how my time spent on social networks is influenced by those around me. On Wednesday night I was at the Suzuki Night Markets with people who met each other on Twitter. So, when we all had our heads down and thumbs tapping away on our smartphones no-one batted an eyelid or even really noticed. But if I were to do this when in the company of people not as active in the online space I would be howled down!

Does the company you keep influence your time spent on social networks?








This stunning remote beach on the NSW central coast, and the company I was in had my full attention!

How Will CEOs Use Social Media in the Future?

Hundreds of articles pass my eyes each week. Usually I read the headline and the first paragraph or two to see if the story resonates and compels me to read further. Today, this Mashable article did: How CEOs Will Use Social Media in the Future.

It is about the younger generation slowly taking over the positions of our business leaders and the impact of the changing nature of communication for the ‘Next Generation of CEOs’.

There is a massive divide between the ‘closed corporate’ mentality of most (not all, there are some with the social media mindset) CEOs and the open, transparent practices of the younger connected generations. Will our big corporates become open companies promoting sharable brands and encouraging consumers to appropriate their content?

—- break to attend a Viocorp webcast about the future of social media: see twitter stream here – lots of great content from the crowd —-

Ok, so I’ve just come from the webcast and the ‘age thing’ was raised. Thinking about this further, it is easy to point to the generation gap but it’s not really and ‘age thing’, it’s more about mindset. Younger generations have grown up with constant change and new technologies so yes, it may be easier for them to adapt to new social networks. But I’ve met and heard of some gun ‘mature’ people forging ahead in the space.

I think the major difference between leaders now and in the future will be that a social media culture will be influenced and encouraged from top down, rather than bottom up or from a small department of social media crusaders as in companies now.

I hope there will be a greater understanding of the value of open and social brands that will filter through the culture and thinking of companies. It will be interesting to see what kind of role CEOs and business leaders will have in contributing to the social nature of the companies they keep.

The Immutable Laws of Communication (Frocomm Event 12 August)

Went to a great networking breakfast yesterday put on by Glen Frost at Frocomm, a morning focused on social media in the professional communications space. Three ‘Immutable Laws of Communication’ from John Blyth, Senior VP at Fleishman-Hillard USA, were listed as :

  1. Embrace Change
  2. Make it Personal
  3. Tell a Great Story … a True Story

The Aussie expat now heading up his company in the States discussed the importance of having dialogue with your community, Chris Anderson’s Long Tail, and avoiding “BSOS” ‘Bright Shiny Object Syndrome’ when it comes to social media. He showed some great examples of story telling in the comms space and the impact of integrating traditional with social media with video from Ikea and Porsche – a TV ad drives viewers to a website where the ad continues into ‘real time’ online and a community based on a common interest.

There was nothing incredibly new in his reasonings about being more human, telling stories to spark conversation, being authentic or being fast, bold and honest. Or in his ‘Law #4: The more things change the more they stay the same’. The parkyoung leaders have always said comms is returning to the story telling times of old. But, in realising this, I also realised that my thinking about social media in the comms space is along the same lines as the greats of my industry whom I look to as mentors and leaders in the field. Not that this insight has not been hinted at before – being lucky enough to work for parkyoung it is somewhat inherent that we all ‘get it’ when it comes to new communication.

After John’s preso he sat with two other comms professionals: Dionne from Vic Roads and Ross Monaghan from Deakin university. Dionne spoke about the ‘Dickhead‘ advertising campaign and the importance of context when it comes to content and how/where/why it is created and consumed. This campaign began with a precursor of educating staff internally about the power of social media, setting the scene for the campaign which was intended to launch through social media channels, not via traditional media where it ended up and where most controversy arose.

Ross spoke about the value of research informing communication and, as the landscape changes, we should consider ourselves “lifelong learners as professional communicators”. He suggested we look at content from academics and from universities such as Harvard – with so much information and courses are available online Ross questioned the future of universities in their physical form.

He also urged us not to forget about other forms of communication – traditional and face-to-face is still so valuable, the latter possibly even more so than ever. As we become more connected online it’s so important to cement and build real relationships in the offline world too. This is something parkyoung has long been an advocate for.