Re-discovering podcasts

While I was living in Melbourne I listened to podcasts a lot. Living on my own meant there were a lot of opportunities to tune in. You learn a lot by just listening.

Well, today I caught the bus from North Bondi to the city, my first time on this route. It took over an hour door to door which, at first thought, is too long when it takes 45 minutes with car and train, my normal commute. But I will take the bus again tomorrow.

During the hour I got re-acquainted with my old friends – podcasts Six Pixels of Separation and The Engaging Brand. Both insightful, interesting and lots of food for thought.

And they may just give me some inspiration for this blog that is slowly but surely being revived…

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Things I’ve Learned About PR from Mixed Martial Arts

This is the post I wrote for the Edelman Australia Blog (where I work!):

 

Mixed Martial Arts (MMA) is considered a complete system, combining the most effective elements of grappling and striking arts to create a seamless system that covers all bases. – Dominance MMA

There are many similarities between MMA and PR, aside from lending their names to acronyms. I’d like to start by looking at pitching for business, as an Edelman firm. With outstanding competencies in PR, communications, marketing, traditional media, social media and digital, our range of skills affords us the privilege of thinking and working broader than traditional PR.

And, as the global Edelman brand expands, we now find ourselves up against advertising, branding, digital and creative agencies. Having developed our mix of skills we are no longer restricted to a single discipline. It’s game on for competitive pitches and we’re surpassing the beginner stage … no headgear!

Check out the Edelman Australia Blog for the full post

You Can Take Your Reputation With You

I only rarely re-post from other blogs I write but wanted to share this one with you because, well, it’s a bit of a thought piece about online reputation that I’m a bit proud of. So yes, I’m using my blog as a scrapbook of stuff I like to keep but thought you might find it interesting.

Below is the first part of my post. The really good stuff comes after. For the full thing, click here.

You Can Take Your Reputation With You (from The Social Marketplace blog)

Question: “If you have invested time building your reputation on eBay, why would you want to start from scratch on a new platform?” (Rachel Botsman, AFR BOSS)

Answer: “Because users deserve a higher level of trust and interaction in the community.” (Dave Kasriel, Shoplist)

This question is rhetorically posed at the end of an article in the November issue of BOSS magazine (Australian Financial Review publication) titled The Reputation Economy’ by Rachel Botsman (page 54-56).

It is about reputation and trust online and what this means for transactional activity where decisions are influenced by peer review, in this article the example is buying and selling on eBay.

I asked Dave to comment. He is building a new platform – Shoplist – from scratch. He says, “eBay is becoming less transparent, particularly with the feedback options. Ratings don’t mean the same as they used to. Sellers can’t even leave negative feedback anymore. They can choose between a rating of ‘Positive’ and ‘I’ll leave Feedback later’.”

Social networking is part of the Shoplist experience, opening up the channels of transparency where “users will be able to trust that there is someone at the other end” (Dave). Members will be encouraged to bring across their online reputations from eBay and other sites in their profiles.

Social activity will be as much a key component of Shoplist as the actual buying and selling. Community members can connect with one another. Some may like to find people and form groups based around similar interests, and others may like to keep in touch with those they sell to or buy from.

 

Discolure: Shoplist is a client.

World PR Day – 28 October

This is the date the very first press release was issued back in 1906 by one of the founders of PR – Ivy Ledbetter Lee. No, we are not related (that I know of) but he’s the founding reason for the profession I’ve chosen to be my career.

We at parkyoung have decided to celebrate 28 October as World PR Day. Find out more at our company blog here.

Would love to hear thoughts from industry colleagues about celebrating Public Relations on this day…

Melbourne’s First PR/Comms/Media networking night – 30 Sept #prjournolove

Last year in July 2009 when I was still relatively new to Twitter and well into the media relations space the lovely Jen Bishop at Dynamic Business Magazine and I were musing about the myth of ‘PR people versus Journalists’ and why this was so. Lamenting about the negativity of this industry rift and how much love there actually is, and can be, between media and PR people we came up with a Twitter hashtag #prjournolove.

Since that fateful day we’ve seen the tag spreading the love far and wide and the wonderful Jen started a Sydney #prjournolove event, giving media and PR people the chance to meet and mingle and strengthen the bond between the two professions.

There should not be such a ‘us versus them’ mentality because in reality we need each other. When PR and media work best is when they work best together because ultimately we’re working towards getting stories and information out there.

So, together with a group of lovely friends and colleagues in the PR and media industry whom I’ve met here in Melbourne, we’re bringing the very first Melbourne #prjournolove event to town.

Next Thursday 30 September at 24 Moons in ACDC Lane in the city from 6.30pm. #prjournolove

RSVP at the Facebook event: http://www.facebook.com/event.php?eid=115658781823055

See you there!