Re-discovering podcasts

While I was living in Melbourne I listened to podcasts a lot. Living on my own meant there were a lot of opportunities to tune in. You learn a lot by just listening.

Well, today I caught the bus from North Bondi to the city, my first time on this route. It took over an hour door to door which, at first thought, is too long when it takes 45 minutes with car and train, my normal commute. But I will take the bus again tomorrow.

During the hour I got re-acquainted with my old friends – podcasts Six Pixels of Separation and The Engaging Brand. Both insightful, interesting and lots of food for thought.

And they may just give me some inspiration for this blog that is slowly but surely being revived…

You Can Take Your Reputation With You

I only rarely re-post from other blogs I write but wanted to share this one with you because, well, it’s a bit of a thought piece about online reputation that I’m a bit proud of. So yes, I’m using my blog as a scrapbook of stuff I like to keep but thought you might find it interesting.

Below is the first part of my post. The really good stuff comes after. For the full thing, click here.

You Can Take Your Reputation With You (from The Social Marketplace blog)

Question: “If you have invested time building your reputation on eBay, why would you want to start from scratch on a new platform?” (Rachel Botsman, AFR BOSS)

Answer: “Because users deserve a higher level of trust and interaction in the community.” (Dave Kasriel, Shoplist)

This question is rhetorically posed at the end of an article in the November issue of BOSS magazine (Australian Financial Review publication) titled The Reputation Economy’ by Rachel Botsman (page 54-56).

It is about reputation and trust online and what this means for transactional activity where decisions are influenced by peer review, in this article the example is buying and selling on eBay.

I asked Dave to comment. He is building a new platform – Shoplist – from scratch. He says, “eBay is becoming less transparent, particularly with the feedback options. Ratings don’t mean the same as they used to. Sellers can’t even leave negative feedback anymore. They can choose between a rating of ‘Positive’ and ‘I’ll leave Feedback later’.”

Social networking is part of the Shoplist experience, opening up the channels of transparency where “users will be able to trust that there is someone at the other end” (Dave). Members will be encouraged to bring across their online reputations from eBay and other sites in their profiles.

Social activity will be as much a key component of Shoplist as the actual buying and selling. Community members can connect with one another. Some may like to find people and form groups based around similar interests, and others may like to keep in touch with those they sell to or buy from.

 

Discolure: Shoplist is a client.

Serpent Cuff – Samantha Wills

What a great way to end the week – with the delivery of my Serpent Cuff from Aussie jewellery designer Samantha Wills. I just love the packaging of her products. Your metal is housed in a decorative wooden box which adds to the excitement of the unwrapping, especially as a gift for someone who doesn’t know what it is.

I’m not big on changing accessories every day to match outfits … although matching with all black is fairly easy – but I do like to add a cuff or bangle. After receiving my tax return I decided to give myself a gift and bought the bangles from Trilby Phoenix and this cuff. I find they are just the thing to add to a black outfit.

Will take them out for a spin tonight when I go and see Amy Meredith playing at the local joint, a festivity inspired and instigated by my co-worker Jaselyn. Should be a good night…

Cross-Blogination (I made that word up) for Shoplist.com.au

I’ve been working with Shoplist as their online community manager, contributing content to their blog, Twitter and Facebook pages.  It’s a new online shopping site launching in October, kind of eBay meets Facebook for the Australian market. People will list items to be sold online – via auction or outright – and there will be a social networking element as well.

This is a bit of a blatant plug but I also wanted to share with you some of my other blog work. Hope you also enjoy The Social Marketplace!

How Will CEOs Use Social Media in the Future?

Hundreds of articles pass my eyes each week. Usually I read the headline and the first paragraph or two to see if the story resonates and compels me to read further. Today, this Mashable article did: How CEOs Will Use Social Media in the Future.

It is about the younger generation slowly taking over the positions of our business leaders and the impact of the changing nature of communication for the ‘Next Generation of CEOs’.

There is a massive divide between the ‘closed corporate’ mentality of most (not all, there are some with the social media mindset) CEOs and the open, transparent practices of the younger connected generations. Will our big corporates become open companies promoting sharable brands and encouraging consumers to appropriate their content?

—- break to attend a Viocorp webcast about the future of social media: see twitter stream here – lots of great content from the crowd —-

Ok, so I’ve just come from the webcast and the ‘age thing’ was raised. Thinking about this further, it is easy to point to the generation gap but it’s not really and ‘age thing’, it’s more about mindset. Younger generations have grown up with constant change and new technologies so yes, it may be easier for them to adapt to new social networks. But I’ve met and heard of some gun ‘mature’ people forging ahead in the space.

I think the major difference between leaders now and in the future will be that a social media culture will be influenced and encouraged from top down, rather than bottom up or from a small department of social media crusaders as in companies now.

I hope there will be a greater understanding of the value of open and social brands that will filter through the culture and thinking of companies. It will be interesting to see what kind of role CEOs and business leaders will have in contributing to the social nature of the companies they keep.