Please Help Me Find My Mojo to Blog Again!

Looking at the facts it seems I was at my blogging best while living in Melbourne. The move to Melbourne drove me to keep my blog updated with news so my friends and family in Sydney could see what I’ve been up to. But since I have moved back to Sydney my drive to blog has waned somewhat.

Why is this? (I ask myself)

Well, there are a few reasons I can suggest. Firstly, as you know I write a lot about the restaurants and cafes I’ve been to, well, I don’t tend to get out and about to restaurants or cafes as much as I did in Melbourne. Being back in Sydney means that home cooked meals are a luxury that also mean I get to have dinner with loved ones. For me, this will always trump a meal out.

Secondly, travelling time needs to be factored in. And this is one thing I miss a lot lot lot about living in Melbourne – everything was so close and easy to get to. And I rarely had to drive anywhere. In Sydney, not so much. Travelling to and from work is under an hour of train and car so it is not as easy or enjoyable to flit around for a meal out.

So perhaps I need to look at other inspirations for my blog content. I’ve tended to not write about work related content in the past as the purpose for my blog had been to keep in touch with friends and family…and let’s face it, would you really want to hear about my work day?!

What do you want to read about on other people’s blogs?

Perhaps I need to get back into my ’21 days to a better habit’ mind frame again!


Staying Healthy by Doing What You Love

PlanBig is a client of Edelman where I work. It’s a community formed around a website where people can post their plans – no matter how big or small – and it’s up to the community to chip in with their advice, knowledge and whatever else they can lend so the plans can come to fruition.

There is a wonderful mix of plans at the community level such as setting up local venues for homeless youth, to people looking for tips for planning overseas holidays, and people seeking help for their small businesses. There is even a planner who will be flying solo around the world!

Plans are categorised so you can check out the ideas that interest you or where you have expertise to lend. And many of the plans are part of a bigger picture idea such as raising awareness and funds for disadvantaged groups, charities and causes.

One of the categories I like to browse is health and a couple of weeks ago I contributed a blog post for this category. Many people have posted plans to get fit and healthy, asking for advice about training schedules, exercises, diets, anything to help them shed kilos and improve their fitness.

Below is a snapshot of my blog post. For the full post visit the PlanBig website here.

Caveat: it was my colleagues insistence that I be called an ‘MMA expert’ but that is far too complimentary I feel! But, PlanBig is her client so I let it roll.




PS: since I’m on a roll with this theme I’m thinking about writing my blog post for Edelman comparing PR to MMA!

Scheduling Un-scheduled Time

My time is usually planned and diarised so I know what I’m doing for the next month; especially for my trips to Sydney. Usually I plan every hour of every day I’m here but for the first time in a long time (or ever?) I’ve packed away the diary and keeping my days open for spontaneity and enjoying the moments for what they are, not what I’ve planned for them to be.

Yes it’s taking some getting used to and is, at times, a little unnerving but so far only wonderful things have happened. Taking this opportunity while on holidays to un-learn some habits and make way for some spark has opened my eyes to another way of doing things. And I am loving it. Will definitely keep on learning how to plan un-scheduled time…

What I bought at Costco

I had my first big Costco shop on the weekend. Met my Melbourne BFF at Queen Vic Markets for a multicultural food festival as part of the Melbourne Food & Wine Festival only to find the same food stalls that appeared at the Night Markets and the food festival we went to at Fed Square the week before. At least we can well and truly tick the food festival box on our list of ‘things to do because we live in Melbourne’. We ended up grabbing a bite from inside the bakery/deli section of the markets, some sustenance before hitting up Costco.

As alluded to in my last Costco post, I find joy in supermarket shopping. It has a strangely therapeutic effect on me so the prospect of a giant Costco shopping experience is one of excitement. Sad, I know. I wanted to share some pics with you but please not the size of the trolley which may not come through in the photos – it is about 1 x 1 x 1.2 metres in size – jumbo cart!

Khara and I stocked up on items that will last us a month and then some. I won’t have to buy toothpaste for the rest of the year after picking up a three pack for the price of one and bulk frozen berries for around $7. The money and time saved dedicated to groceries makes it well worth the membership. That and the giant swirl frozen yoghurts from the cafeteria.

NB: when looking at the total amount of items bought you must bear in mind I live in a single person household with single person consumption… I will endeavour to get a sneaky pic of someone with an overloaded trolley next time.

I am only now realising what this blog is about…

It may seem strange but in the course of the past months and in my attempt to blog every day it is finally becoming clear what my blog means for me. The Value-Add is a testament to the ‘other’ things I experience, my hobbies, interests and thoughts outside of work hours. A clear theme has not come through in my posts except they are all raw, honest insights and snapshots of my world.

I did start the blog with the intention of writing about PR, communications and social media but have found that, as it is what I spend the majority of my working days immersed in while awake, it is not what gets put into my posts. Obviously my profession influences the way I view things and my writing does perhaps reflect being in communications but it is not the main topic of my blogging.

Now, this doesn’t mean I love any of these things any less but it seems it is all the ‘other’ that is let loose onto the pages of the Value-Add.

And so the title of this blog has come to represent the experiences, thoughts and serendipitous ramblings that I feel add value to my world. This does seem somewhat narcissistic but I hope it also adds value to your experience and impression of me, dear reader and friend.

Has the theme of your blog changed over time too?