This is the post I wrote for the Edelman Australia Blog (where I work!):
Mixed Martial Arts (MMA) is considered a complete system, combining the most effective elements of grappling and striking arts to create a seamless system that covers all bases. – Dominance MMA
There are many similarities between MMA and PR, aside from lending their names to acronyms. I’d like to start by looking at pitching for business, as an Edelman firm. With outstanding competencies in PR, communications, marketing, traditional media, social media and digital, our range of skills affords us the privilege of thinking and working broader than traditional PR.
And, as the global Edelman brand expands, we now find ourselves up against advertising, branding, digital and creative agencies. Having developed our mix of skills we are no longer restricted to a single discipline. It’s game on for competitive pitches and we’re surpassing the beginner stage … no headgear!