Blogging is the heart and soul of an arguably soul-less corporate brand. What were once faceless logos can be brought to life through blogging, a show of behind-the-scenes life, personality and human nature.
Thought you may enjoy this article from eMarketer Steady Gains in Blogging by Marketers
The personal blogosphere, while it still boasts million of online journals and participants, has largely stalled in recent years. Consumer use of social media has moved more toward social networking a…