Notes on a Connection Generation (author – Iggy Pintado)

I have heard the concept of the Connection Generation being thrown into conversation by media, tech and sociology types. As a woman with interest and experience in all three areas I have just finished reading Iggy Pintado’s book. The notion of generational groups defined by their knowledge of and experience with communication appeals to me greatly. Transcending ‘birthday connection’ and the more commonly referenced Builder, Baby Boomer, Gen X, Gen Y, Pintado uses case studies and examples to explain the five Connection Generations – Basic, Passive, Selective, Active and Super Connectors.

Pintado explores the characteristics of each connector group, where they are visible in society, how they relate to each other and challenges they face. It is immediately clear that whichever group the reader identifies with will affect how insightful and useful the book is for positioning oneself and perhaps even using the information as a reference for move into another group.

Ironically, with lead pencil in hand and notebook on lap, I lounged in the sun to record the following (NB: I did try to lounge with my laptop but wasn’t quite working):

  • Connection Generation is about ‘creating a real AND a virtual persona’ (p14) which has evolved with the changing and advancing of communication technology via web 2.0
  • This enables more interaction = more relationships and connections

In very brief summary, here are a few key points about each connector group:

  • Basic Connectors
    • Comfortable with traditional forms of communicating
    • “Although familiar with modern devices, basics struggle to fully comprehend the application of devices to their social and/or business situation.” (p57)
    • There is a greater willingness to adopt new technology when basics take the time to learn how it will bring value and efficiency
  • Passive Connectors
    • Although passives have an understanding of communication technology and applications, it is not part of their daily lives
    • “… they prefer to watch, listen, and absorb what is being presented to them before connecting with the person, thought or idea.” (p 70)
    • Passives may belong to one online network and are very selective about who they connect with
  • Selective Connectors
    • Good understanding of communication and applications, applying these to their daily lives
    • “The Selective’s perspective is to manage connection activity as effectively and efficiently as possible.” (p 82)
    • May belong to two or three online social or business networks and are open to new ideas and technology if it adds value to managing their work and life
  • Active Connectors
    • Actives posses a profound understanding of the effectiveness of technology – and use it proactively to their benefit.” (p 95)
    • Value of connection is relative to social / business circumstances and the opportunities it presents
    • New technology is adopted and prioritised by actives who prefer to initiate interaction, connected to one to two online networks and online social or business groups
  • Super Connectors
    • Achieve their goals and desires by utilising the most appropriate technology and applications for maximising connection
    • Supers have an expert understanding of connection application and device capabilities, and they have an instinctive sense about what works and what doesn’t work relative to their social and/or business circumstance.” (p 107)
    • Members of two or more networks and five or more groups with numerous and diverse contacts, often globally
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